• danimations drives Flinders Partners’ technology & commercialisation video blog

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    Flinders Partners, the commercialisation arm of Flinders University, is embracing video blogging as an exciting extension to its communications and marketing effort. The company prepares and launches commercial ventures and partnerships derived from cutting-edge university research- making its activities a fine match for an internet and tech-savvy audience. The organisation’s management team are eager to share their diverse portfolio of projects with an expanding audience online, and will post developments, war-stories and demonstrations in an informal and personal style. Danimations provides Flinders Partners with tuition, direction and production support and will further enhance the vlog’s impact with distribution, tracking and search engine optimisation. If your company or organisation is looking to create the right impression on the world’s 2nd most searched website (YouTube.com), we look forward to hearing from you. To see Flinders Partners’ vlog content in action, check out the embedded playlist below.

  • danimations channel joins Youtube’s Partner Program

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    Youtube danimations logo 2011 We are proud to announce that our primary danimations Youtube channel is now officially part of the Youtube Partner Program. What does that mean? Well, Google has reviewed and approved our content for its good standing, popularity, subscriber base and promise of growth. The program (whose precise entry prerequisites remain shrouded in mystery) unlocks exciting additional features of Youtube’s user accounts and channel pages. These include further channel page customisation options, custom content boxes and external links from text and banner graphics. Importantly from a business perspective, Partner Program status means that your content is also prioritised by Youtube’s recommendations engine, so more people will be exposed to your brand and content. Integration of advertising into and adjacent to your videos can also be enabled on a per video basis, offering a revenue split managed by Google’s AdSense engine. In short, YPP status makes your content easier to find, look sexier, integrate better with your other web presences and introduces a new revenue stream for your business. We assist all of our clients in developing Youtube channels to tap into its fantastic marketing and communications potential (it is the world’s second-most-searched website after Google, after all) and our video production and distribution packages start at $1499. Phone and email enquiries are always welcome.

  • danimations online video distribution reaches the world beyond Youtube

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    At danimations, we take an holistic approach to online video distribution. While our clients tend to prioritize embedding video on their own websites, redistributing content to popular video portal sites can have significant benefits in increasing brand, product and service awareness off-site and driving traffic back to your website. As we do with our client work, we distribute our own content across a number of these sites, carefully monitoring viewing trends. Yesterday, our own promotional channel passed a 30,000 view milestone. Interestingly, Youtube only represents 68% of our total views through portal sites, and for some of our clients, this figure can be as low as 12%. If you’d like to venture beyond Youtube and really reach the world with video, ask us how we can help your business today.