• Naturescope videos on show in Gallery M, Marion Cultural Centre

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    Works from the danimations online video series Naturescope are on show at Gallery M in Marion Cultural Centre until April 1st. The three episodes are presented as part of a community art exhibition entitled ‘The Demise or Otherwise of South Australia’s Gulfs’. Conceived and wrangled by passionate environmentalists from the Save Our Gulfs Coalition, over 90 artists from around Spencer and St Vincent’s Gulfs responded to the theme in a very diverse range of media and working styles. We were thrilled to be asked to contribute our work, and also produced for the occasion a limited edition DVD featuring the three videos. It is available from the gallery for $15. For more information about the exhibition, visit Gallery M’s website. To see the Naturescope videos without leaving your computer or cellphone, view them on Youtube.

  • danimations launches first NatureScope documentary episodes

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    The first two episodes of NatureScope‘s new nature documentary video series are now live. Prompted by danimations directors’ love of nature, biology and conservation, the channel endeavours to show Australian nature at its best. It also aims to prompt viewer engagement with conservation and habitat restoration efforts, and considers no plant, insect or animal subject too small or otherwise insignificant to consider and celebrate. The first episode features the flora and fauna of the Mark Oliphant Conservation Park, near Heathfield in the Adelaide Hills. The 200 hectare park is named after Sir Mark Oliphant, a celebrated South Australian physicist, humanitarian and environmentalist. Coincidentally, danimations studio is also located in the Mark Oliphant Building at Flinders University- such was the man’s impact on the state (he even became State Governer in the 1970’s, during Don Dunstan’s glory days). The video features Adelaide Hills icons the Western Grey Kangaroo and Koala, and a selection of bush butterflies, recorded during a Summer hike.

    The second episode is a prelude to our forthcoming danimations documentary Cuttlefish Country which will explore the dramatic recent history of the giant cuttlefish migration to the upper Spencer Gulf each Winter. The human residents of nearby Whyalla are in arms at the moment, with various proposed industrial developments causing anxiety, deep concern and even anger over the future of the Point Lowly Peninsula. So powerful and timely is the story, that we have decided to release interviews from the film in short form, as we go. Each will be posted in the NatureScope channel, and we strongly encourage you to grab and share them with your friends and workmates. You can also help spur NatureScope along by watching and sharing our videos on Facebook, Twitter and anywhere else you share media. If you’d like to financially support our work, why not buy some photographic art or gift cards from our store on Redbubble? If you care about the Australian environment, its flora and fauna, help inspire others to do the same. Up NatureScope!

  • danimations’ NatureScope online video introduces brand, staff, products & mission

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    At danimations, we often encounter the misconception that business success via online video is all about chasing ‘viral’ video hysteria. While the ‘viral’ video admittedly has the potential to explode your brand into public awareness, internet audiences craving ‘the next wierd thing’ are fickle and unpredictable. Most attempts at striking the magic formula fail, and often burn tens of thousands of dollars in the process. For business clients considering commissioning online video, we generally encourage a more conservative communications goal for a cost-effective first step. We turn our clients’ focus to communicating to their existing customer-base first, by designing a video to be placed prominently on the landing page of their existing website. A video in this context has the opportunity to provide an overview of the business, its staff, its mission, its products… to an already engaged audience. Using the power of sound, imagery and storytelling it can serve to build customer confidence, reinforce perceptions of a business or brand and encourage or prompt immediate action. It needn’t need to shout to be heard over the noise of adjacent advertising, and honesty and integrity can be powerful assets. We recently completed such a video for NatureScope Photography which you can see below, or on their website. While you take your well earned New Year’s break, take a look at the NatureScope video, and consider the value of investing in an introductory online video for your business in 2011. Your enquiries are always welcome.