The potential for instructional videos distributed online to improve brand awareness and customer service efficiency is significant. The growing popularity of Youtube as a search engine and the general trend towards ‘asking the internet’ when a problem is encountered in daily life create growing opportunities for online video responses to the world’s problems. Using combinations of video-blogging, presenter demonstrations and screen-casting techniques (capturing a desktop’s display in real-time) video presents itself as an engaging, flexible and increasingly attractive value proposition for business. Not only can your videos answer your customers’ frequently asked questions concisely and clearly, your staff can spend less time taking disruptive help-desk phone calls. A good, honest product or service demonstration can also help drive sales and build consumer confidence. Take a look at our first danimations’ Digital Media Tips episode below and consider the value instructional video could bring to your business’ website. As always, your inquiries are always welcome.