At danimations, we often encounter the misconception that business success via online video is all about chasing ‘viral’ video hysteria. While the ‘viral’ video admittedly has the potential to explode your brand into public awareness, internet audiences craving ‘the next wierd thing’ are fickle and unpredictable. Most attempts at striking the magic formula fail, and often burn tens of thousands of dollars in the process. For business clients considering commissioning online video, we generally encourage a more conservative communications goal for a cost-effective first step. We turn our clients’ focus to communicating to their existing customer-base first, by designing a video to be placed prominently on the landing page of their existing website. A video in this context has the opportunity to provide an overview of the business, its staff, its mission, its products… to an already engaged audience. Using the power of sound, imagery and storytelling it can serve to build customer confidence, reinforce perceptions of a business or brand and encourage or prompt immediate action. It needn’t need to shout to be heard over the noise of adjacent advertising, and honesty and integrity can be powerful assets. We recently completed such a video for NatureScope Photography which you can see below, or on their website. While you take your well earned New Year’s break, take a look at the NatureScope video, and consider the value of investing in an introductory online video for your business in 2011. Your enquiries are always welcome.
danimations’ NatureScope online video introduces brand, staff, products & mission
Write a comment